Engagement
Scored assessment project
Affiliate programme quality audit
Understand the real quality and risk profile of your programme.
I assess and score your affiliate programme across the areas that usually decide whether the channel is commercially useful, exposed or quietly under-managed — so you know where it is strong, where it is at risk, and what to fix before it costs you.
Available for permanent, fractional and project-based work.
The problem this solves.
A programme can look healthy on a topline revenue chart and still be quietly exposed. Voucher and cashback partners may be taking credit for sales that would have happened anyway, revenue may be concentrated in a handful of accounts, sub-network exposure may be unclear, commission may have drifted, and the reporting may not be trustworthy enough to catch any of it. None of this shows up until it becomes a revenue, compliance or trust problem — and by then it is expensive to unwind.
A quality audit makes that risk visible and scored. It separates the partners and mechanics that genuinely drive incremental value from the ones that are inflating numbers or creating exposure, and it tells you, in priority order, what to address before it becomes a problem you are explaining to finance or compliance.
Who it is for
Teams that need an honest health check.
This is for teams that need to know where the programme is strong, where it is exposed, and what needs attention before it turns into a revenue, compliance or trust problem.
- 01
Brands questioning how much of their affiliate revenue is genuinely incremental
- 02
Teams worried about voucher leakage, cashback reliance or sub-network exposure
- 03
Leaders who need a defensible view of channel quality for finance or compliance
- 04
New owners assessing a programme before investing further in it
What I score.
- Partner quality
- Concentration risk
- Commission levels
- Voucher code leakage
- Sub-network exposure
- Cashback & loyalty reliance
- Tracking & validation
- Reporting credibility
- Incrementality risk
- Compliance & brand safety
- Operational governance
- Overall quality score
What you receive.
01
A scored quality profile
A clear score across each area, so you can see at a glance where the programme is strong and where it is exposed.
02
Risk & incrementality view
An honest read on concentration, voucher leakage, sub-network exposure and how much of the revenue is genuinely incremental.
03
Prioritised recommendations
What to address first to reduce risk and improve quality, ordered by impact and urgency rather than by what is easiest.
Relevant evidence.
Quality & risk across advertiser, network and platform sides
Senior operatorMore than 20 years in affiliate and performance marketing, including 16 years at Affiliate Future. Working advertiser-side, network-side and platform-side gives an unusually complete view of where quality and risk actually sit — partner behaviour, tracking and validation, sub-network structures, and the commercial mechanics that drive or erode incremental value.
- Partner quality & behaviour
- Tracking & validation
- Sub-network structures
- Voucher & cashback dynamics
- Reporting credibility
- Operational governance
Because I have managed major programmes and held publisher relationships across all three sides of the channel, the scoring reflects how partners and tracking really behave — not just how a dashboard presents them. That is what makes the risk view defensible when it reaches finance or compliance.
Common questions.
What is an affiliate programme quality audit?
An assessment that scores a programme's quality and risk across partner quality, concentration, commission, voucher leakage, sub-network exposure, cashback and loyalty, tracking validation, reporting credibility, incrementality and governance — so you can see where it is strong and where it is exposed.
How do I know if my programme is risky?
Warning signs include heavy voucher and cashback reliance, revenue concentrated in a few accounts, unclear sub-network exposure, drifted commission, and reporting you cannot fully trust. The audit scores each so the risk is visible rather than assumed.
How is this different from a growth audit?
A growth audit asks why a programme is not growing and how to grow it. A quality audit asks whether the programme is healthy, incremental and well governed, and scores its risk before issues become a revenue, compliance or trust problem. Many teams do both.
How long does it take?
Indicative timescale is typically within 8 weeks, depending on programme size, partner count and the depth of validation required. You receive a scored quality and risk profile with prioritised recommendations.
Related services.
Contact
Worried the programme is more exposed than it looks?
Tell me what concerns you — incrementality, voucher leakage, concentration or governance. I can score the programme's quality and risk and give you a clear, defensible view of what to fix first.