Engagement
Focused diagnostic project
Affiliate programme growth audit
Find out why your affiliate programme is not growing.
I diagnose the commercial, partner, reporting and operational blockers holding an affiliate programme back, then turn the findings into a practical 90-day improvement plan you can actually act on.
Available for permanent, fractional and project-based work.
The problem this solves.
Most stalled affiliate programmes are not failing for one dramatic reason. They slow down because revenue has quietly concentrated in a handful of partners, commission no longer reflects what partners actually contribute, publisher activation has gone flat, and the reporting is hard enough to trust that nobody can see what is really working. The programme keeps running, but it stops compounding — and it becomes difficult to explain internally why.
A growth audit replaces that fog with a clear, commercial picture: where the growth has gone, which blockers matter most, and what to do about them first. The point is not a long report. It is a short, prioritised set of findings and a 90-day plan that a team can pick up and run.
Who it is for
Brands whose programme has plateaued.
This is for teams with a live affiliate programme that has stopped growing, leans too heavily on a narrow partner mix, or has become hard to explain to the wider business.
- 01
Brands whose affiliate revenue has flattened or slipped despite steady effort
- 02
Programmes over-dependent on a small number of partners or a single partner type
- 03
Teams that struggle to explain affiliate performance to finance or leadership
- 04
New owners of an inherited programme who need a fast, honest baseline
What I examine.
- Partner mix & concentration
- Commission & incentive structure
- Publisher activation & engagement
- New partner pipeline
- Tracking & attribution health
- Reporting credibility
- Internal visibility & stakeholder buy-in
- Commercial & operational blockers
- Voucher, cashback & content balance
- Growth opportunities by partner type
- Quick wins vs structural fixes
- 90-day action plan
What you receive.
01
A clear diagnosis
A prioritised view of what is actually holding the programme back — partner, commercial, tracking and operational — in plain language.
02
Growth opportunities
Where the realistic upside is, by partner type and lever, separated into quick wins and the structural fixes that take longer.
03
A 90-day action plan
A sequenced plan with owners and priorities your team can take straight into delivery, not a report that sits in a drawer.
Relevant evidence.
20+ years growing affiliate programmes
Senior client servicesMore than 20 years in affiliate and performance marketing, including 16 years at Affiliate Future. My work has centred on advertiser programme growth and senior client services leadership across a large portfolio — including 12 years managing a major UK retail advertiser programme and growing a multi-million-pound account over nearly seven years.
- Advertiser programme growth
- Partner mix & concentration
- Commission & incentive design
- Publisher activation
- Tracking & reporting
- Commercial operations
I work advertiser-side, network-side and platform-side, which means a growth audit is grounded in how programmes actually behave across all three — not just how they look from one seat. The output reflects what genuinely moves a programme, and what only looks like it should.
Common questions.
What is an affiliate programme growth audit?
A structured diagnostic of why a programme has stopped growing: partner mix and concentration, commission and incentives, publisher activation, tracking, reporting, internal visibility and commercial blockers — turned into a practical 90-day improvement plan.
Why has my affiliate programme stopped growing?
Usually a combination: revenue concentrated in a narrow set of partners, commission that no longer reflects partner value, activation that has gone quiet, or reporting nobody fully trusts. The audit isolates which of these is actually holding you back, rather than guessing.
How long does it take?
Indicative timescale is typically within 4 weeks, depending on programme size, data access and partner count. The emphasis is on a prioritised diagnosis and an actionable plan, not a long document.
Do you also help deliver the plan?
Yes. The audit stands on its own, but I am available on a fractional or project basis to help deliver the 90-day plan, or to work alongside your existing team and agency through the changes.
Related services.
Contact
Not sure why the programme has stalled?
Tell me what the programme looks like now and where it feels stuck. I can help identify the real blockers, the realistic upside, and the next 90 days of actions — and work with you on delivery if that is useful.